
The fact is, they blunder, they make mistakes, and their consciousness sometimes takes naps. Indeed, many such enterprises are not even businesses at all in the traditional sense.
The direction and momentum of these organizations is toward the common good. So much so, in fact, that they might accurately be referred to as common where can i get my free credit report Panama City good enterprises. If this sounds like your enterprise, this booklet is for you. The Trouble with Advertising If you are a where can i get my free credit report Panama City committed leader in a common good enterprise, youre likely to feel great conflict about advertising. You may be angry at advertising for fueling the over-consumptive frenzy which is ravaging the earth and her plenty. You may resent the massive injustice in distribution of wealth which is encouraged by advertisings message of greed and selfishness. You may worry that your daughters and sons will succumb to the overwhelming avalanche of crud - violence, sexual exploitation, cynicism, disrespect - which is the stock and trade of advertising and media today.
You may fear that the range of voices and alternative ideas expressed in the media is steadily narrowing, as the global media industry consolidates to serve fewer, bigger, worldwide advertisers. You may have a bone to pick with advertising, for all these reasons and more.
In fact, its exceedingly difficult to argue that, by its very nature, advertising can be anything but a socially negative event. free yearly credit report government But you have other instincts about where can i get my free credit report Panama City advertising, too. If youre the David in your competitive arena, you know the potency of your Goliaths advertising war chest. If youve used advertising yourself, you know it where can i get my free credit report Panama City works half of the time, anyway. (Youre just not sure which half.) If youre at all attuned to the barrage of media messages around you, you may even grudgingly admit to liking many of the ads you see. And finally, if there is intense competition for resources within your common good enterprise (and where isnt there?), you weigh every dollar you could spend on advertising. Against dollars you could plow into the community, share with employees, invest on customer satisfaction, or spend on whatever squeaky wheel is currently in need of the most grease. Yet you suspect advertising will be needed if your enterprise is going to reach the next level and go beyond. really free credit report You probably wouldnt be reading this booklet if you werent somewhat confounded where can i get my free credit report Panama City by your responsibilities as an advertiser. Give yourself credit - your heart is in the right place. Fortunately for your conscience, advertising is only one of many marketing tools, albeit a highly potent one.
In many cases, there are less expensive, less toxic and more effective gadgets in the tool kit. They can serve your organization where can i get my free credit report Panama City very well during certain phases of your where can i get my free credit report Panama City evolution. By all means, use them and use them well, for as long where can i get my free credit report Panama City as they serve. But when and if its time to advertise, please know that there are valid justifications for your decision. If you can harness the power of advertising, you can take business away from the bad guys. If your product or service has real meaning, if it can truly enrich and improve lives, good advertising where can i get my free credit report Panama City can bring it to more people. (If where can i get my free credit report Panama City not, please do us all a favor and dont advertise!) There are ways to do advertising with little or no toxic impact.
And, in fact, it is possible to use advertising to make a net-positive contribution to the planet and the people who live here. credit agency
If youre going to advertise, you cant afford to not advertise effectively. To do otherwise would squander your enterprises precious resources. At the same time, it is a moral imperative that you approach your advertising endeavors as consciously and scrupulously as you do any other organizational activity. It deserves no less thought than the decisions you make regarding environmental issues, human rights, community impacts, workplace dignity, etc. The Continuum of Advertising There are five different dimensions of social consciousness on which a common good enterprise might operate its advertising program. While these dimensions are not necessarily sequential, nor mutually exclusive, its a fair bet that this model captures most of the ways in which a common good enterprise might think about its advertising.
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